THE COMPANY
Blue Roots Industries
Founded in 2013, and headquartered in Kuala Lumpur, Malaysia, Blue Roots Industries Sdn. Bhd. is a subsidiary of Wood Trading Holding B.V… the dedicated timber investment arm of the Dutch corporate group Van Uden Holding B.V.
Sustainability
Driven by a deep care for our natural forest ecosystems.
Trust
Building lasting partnerships through reliable supply chains.
A Brief History
2013
Founding
The company was founded in 2013.
After years of experience, we were convinced there was room in the market in start-to-end genuinely sustainable timber, from selecting sustainably logged timber to producing it into products and semi-finished products and transporting it to where it is used.
2016
Own Production Facilities
First steps were taken to seek trustworthy sustainable lumber sources, transportation relations, and production facilities and people.
2020
Blue Roots Europe
We expanded our team and opened Blue Roots Europe to ensure our customers could rely on the quality and continuity of our supply.
Quality
At Blue Roots, we believe quality should never be left to chance. By owning our manufacturing facilities, we maintain complete control over every stage of production.
This allows us to uphold uncompromising quality standards, delivering consistent, reliable products that our customers can trust—batch after batch.
Service
At Blue Roots, we use an integrated ERP system to provide seamless end-to-end service for our customers.
From order placement to delivery, every stage is tracked and managed to ensure accuracy, transparency, and on-time fulfilment. With dedicated customer support teams in both Europe and Asia, we’re always close to our customers when they need us.
