Mission Vision Values

Mission | Vision | Values

Mission

Blue Roots Timber wasn’t built in a day. Preparing for the launching of the company we had a very clear mission to commit to.

We do not compromise on quality.

By assuring that we source premium quality timber that is sustainable and traceable, we take sustainability very seriously.

Another value we cherish is service to our clients around the world.

We take great interest in the process of taking care of the people that make this possible, our employees.

Vision

We believe that people make a difference in the end, always. By not hiring just people, but getting them on board and have a genuine interest in their well being, we believe the benefit is mutual. people are parts of a family and have their responsibilities. Our dream is to operate as a big family, taking care, working hard, enjoying each others company and trying to improve lives.

Environment

Sustainability

We believe that sustainability is the only way we can go forward and at the same time keep this world livable for next generations. We have implemented this in each and every chain of our organization.

From the harvesting of our lumber to the people that work for us and how we deliver our materials to the end-user/customer.

Climate

Trees are inevitable to reduce global warming, capture CO2, help the climate worldwide.

We see it is possible especially in the lumber and timber industry. As we do not harvest what is not environmentally justifiable. Moreover, we join programs that stimulate the growth of trees.

Values

The values of Blue Roots define the fundament of why we are in the timber business, how we approach the business, and what we do and don’t do. By working along these values we believe our clients and employees can trust us and can rely on our quality and service.

Trust

The key to offering an excellent and sustainable product is trust and traceability. Not only do we promise, but we also make it possible to be checked and held accountable.

Quality

Blue Roots started with the ambition of supplying supreme quality timber. With a broad experience in the global timber industry, we came to the conclusion that quality is key. A large part of the construction industry’s success (for instance EU and North America) depends on relying on quality of raw materials.

Service

Working with natural products means that there can always be a small percentage of flaws, whether it is in the sourcing or during transport. Blue Roots assures that this is always matched so our clients can continue their work as soon as possible.

Mutual Respect

We respect our clients and our employees, investors, and competitors and in return we trust they respect us.

Invest

We believe that doing business means investing in all elementary parts of the business. The origin of our timber, the people, and partners we work with.

Care

Caring about people means investing in them, seeing them prosper and grow. Education is the fundament of getting a step further in life. Therefore we invest in the education of people. Have a look at our education project in Malaysia.